New York City direct mail marketing ideas

Direct Mail Design Services in New York

Direct mail design is undeniably as vital as the text in the mailing piece if not in fact more essential. The argument is simple: you cannot make money from your advertisements or other marketing pieces unless somebody replies to them. And a direct response advert or other marketing piece can not be replied to unless the people in your target market in fact read it. Have you ever noticed the different types of direct mail pieces that you receive at home and at work? When you are creating direct mail advertising pieces for your business, do not limit yourself to one type or size. You should consider crafting a plan with multiple types of direct mail. There are a lot of options when it comes to direct mail. Each has its own “personality” and a purpose. Consult with our direct mail company to discover which type best suits your business and your campaign. Below are a few of the choices open to your company.

The Best direct mail services and direct mail campaign ideas for NY

Flyers. Yes, flyers. Flyers are one of the most used marketing tools that companies use to promote themselves or an event. Having this high marketability enables you to spread a message quickly and easily to a large group of people. Typically a flyer is a single sheet of paper with print on one or both sides. They can be made on a PC and reproduced with a printer or even a copy machine. This is one of the lowest cost options for direct mail. They are very casual and get right to the point. Flyers have a low production cost and sometimes, they look like it. They don’t have the elegance of some other options. If budget is your primary concern, a professionally produced flyer is a solid option.

New York direct mail printing Services for Postcards

Postcards are one of the least expensive direct mail items. They give a casual, friendly feeling. They are small and inexpensive to mail, especially if they are posted through bulk mail in larger quantities. A postcard is a perfect choice for a short, bold statement. They are a good choice for coupons or a “bring-in” offer. You can include bright colors, photos and other eye-catching graphics. However, the real estate on a postcard is limited. There isn’t enough room for much text. You cannot include long lists of benefits or services. If you’re campaign is designed to communicate a lot of information, another size will be a better choice.

creative direct mail pieces – Brochures versus Letters and Postcards

Brochures can bridge the gaps between a letter and a postcard. They can be just as photogenic as a postcard and still give your more space for your message. Bullet lists work particularly well on a brochure. They can also be made with a tear-off section for coupons or “bring-in” offers. Depending on the design, they can be casual, colorful, serious or stately. For larger amounts of text, a larger format of direct mail advertising is necessary. A letter may cost a bit more to send, but it can convey a lot more to the customer or potential customer. Letters also lend a certain formality and luxury to a campaign. The downside of a letter is that some potential customers can be put off by a lot of text.

 

Why Unique Direct Mail Graphic Design Matters to Your Creative Direct Mail Campaign

 

A direct mail campaign can be a quick and cost-effective way to make potential customers aware of your product. Direct mail, however, can take on many different guises, as marketing campaigns differ hugely based on your product profile and spectrum of service. Despite the target demographic of your direct mail program, incorporating graphic design is a critical component to realizing a successful marketing campaign.

 

Graphic design, in short, is art. By tailoring your direct mail graphic design to your target audience, you can create an eye-catching piece that will make readers sit up and take notice. In this way, direct mail graphic design is an important aspect in virtually any campaign regardless of product or services, as visual aesthetic is the driving force behind recognition and, in many cases, interest in general. Graphic design as a discipline encompasses a wide range of artistic elements. From straight, clean lines to strategically used empty space, direct mail graphic design can be built around your goals as a business to reach as many potential customers as you want. Various artistic elements are commonly incorporated into direct mail graphic design. This includes things like high-quality imagery, strategic color juxtaposition, typeface enhancements, and various color and shading techniques designed to highlight a company logo or description.

Using the tools of graphic design, direct mail campaigns are more than mere advertisements. Instead, they provide a sound foundation of visual appeal combined with methodical marketing to paint an image based on not just commerce, but trust, loyalty, integrity, or whichever values you seek to advocate. Direct mail graphic design has been greatly enhanced in recent years through leveraging technology. While a wide range of expertise exists in the field, graphic design can be as simple or complex as you choose to make it. Certainly hiring a professional graphic designer can provide an important advantage to your direct mail program, however a myriad of online courses and software programs exist which allow a novice graphic designer to implement their own ideas with low overhead. While it is always advisable to bring in the counsel of an experienced graphic designer, a new or burgeoning businesses can still develop a vibrant direct mail graphic design program outside the confines of professional artists.

 

We Offer High Quality, Unique Mailer Design Services that Convert

A completed direct mail graphic design program can increase your business profile and exposure over other, less visual types of direct mail techniques. A successful direct mail campaign surely incorporates other tenets of marketing however with a program built upon sharp artistry you can better catch those eyeballs quicker. When backed by reliable, trustworthy content and a strong product, graphic design can give your direct mail program the boost it needs to jump to the forefront of consumer need. In conclusion, you can expect better returns from a direct mail program that employs a strong graphic design component. Humans are visual creatures and when your product is showcased artistically, the ability to attract new customers is vastly increased. While direct mail programs in general can help you engage with your target demographic, a graphic design aspect can facilitate quicker customer intrigue and, in turn, faster results for your bottom line.

VSL Print is one of the Best direct mail marketing companies in New York

 

Varick Street Litho is at the cutting edge of direct mail marketing. Serving both the local New York area and with the ability to serve local, national and global markets. Varick Street Litho houses an entire graphic design department, providing clients with unique, new material. We keep our clients engaged throughout each step of our creation process in order to ensure the project meets brand guidelines, captures their vision, and appeals to customers. Varick Street Litho has a creative graphic design team and we can bring your vision to life. We serve both the local New York area and with the ability to serve local, national and global markets. We specialize in Direct Mail Services, Data Management, Direct Mail Design, Direct Mail Fulfillment, Direct Mail Marketing, List Acquisition, and much more. In addition to this, our other services include binding services, direct mail services, finishing services, printing services, installation services, and specialty services.

Contact Varick Street Litho on Printing Services 

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