Offset printing, also known as lithographic printing, utilizes the four fundamental colors, the CMYK or cyan, magenta, yellow and black or the key color. Such colors are placed side by side forming defined patterns that create an illusion that the one who’s looking at it sees so many variety of colors. This type of printing is beneficial to those who are on a limited budget because this is more affordable and the products will last for long use. With such benefits, you gain more from less cost so you can allocate your budget to your other promotional needs.
Unlike the inkjet method of printing where the inks are applied directly to the paper as it passes through the printer, offset applies the concept that water and oil do not mix. With the latter, plates are being used so that the paper doesn’t come in contact directly with the inks. The colors pass through the plates and a rubber blanket and the part of the paper that wouldn’t be needing colors are protected with water. With such method, the paper will not be easily damaged because the inks that will go though it will be controlled by the plates and the rubber.
This method offers its clients affordability and quality rolled into one. Here are some of the reasons why you should opt for a company that uses this process for printing booklets.
This method of booklet printing is advisable to established and startup businesses, also for professionals wanting to advertise their services. With this process, you can create more types of promotional tool that would maximize your budget for such. And with the assurance of quality from the printing company that will provide you with your needs, you can be assured that every product that goes through the process would be noticed and definitely stand out. If you’re looking for affordability and quality, offset printing is definitely for you. Such procedure will make the product lasts for a long period of time, thus maximizing its potential to market your products and services.
When using offset printing for a booklet project, many businesses or people settle for wholesale printing as an effort to lower printing costs but this generates a low quality physical product. Bulk printing is one of the most inexpensive ways to print your booklet concept and it would be a great idea to know the pros and cons of offsite printing in order to decide if it is what you want. You have to be careful in choosing what printing process to use to avoid a shoddy print job. Offset printing is used in bulk printing. This is the most cost-effective printing method to achieve the large quantity of prints with high-quality results.
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