Point of Purchase (POP) Displays refers to the in-store marketing materials or advertising that is placed at the point of purchase, usually next to the products it is promoting. There are many types of POP displays including counter top displays, floor stands, pallet displays, display bins, display signage and banners, and many others.
There are many POP display options ranging from simple signage and display cartons to elaborate vendor shops which are “a store within a store.” The most effective POP displays are the eye-catching posters, back-lit signs, and banners that stand out over all the other displays in the shop and draws the customers’ attention. Such POP displays contain product or brand information which establishes brand awareness.
Studies have shown that close to 70% of retail purchases decisions are not made until the customer is actually inside the store. The role of the POP displays is to draw the customers’ attention to the product being promoted thus encouraging “impulse buying” and increasing revenue. The materials used to build the POP Display varies depending on the intended period of use. Temporary displays are made of corrugated cardboard while semi-permanent ones are made of a variety of materials including acrylic, styrene, metal, glass, copolyester and/or wood.
Point of purchase displays examples of use
Brand Building: Attention-grabbing POP displays are an ingenious way to generate brand awareness by drawing the customers’ attention to the existence of the products in the market. It establishes and promotes the products.
Cost Effective Advertising: POP displays are inexpensive investments with a very high ROI.
Increased Sales: POP displays capture the customers’ attention when they are in the mood to buy. POP displays are “silent salespeople” which engage the customer in a store when the store is busy and sales people cannot get to them.
Highlight Features: POP displays have eye-catching designs and are a suave way to draw attention to new products, products on sale, or seasonal items.
Creative point of purchase displays that will engage your potential customers
We have a creative, highly qualified and competent team with deep industry experience in the design and fabrication/construction of POP displays. Our in-house design team expertly engages our clients in order to understand their unique requirements, designs and/or concepts for POP displays. They then proceed to create beautiful customized display solutions which meet their unique business requirements.
Our dedicated and talented team has the capacity to create high-resolution full-color POP displays using high-quality materials such as Coroplast, acrylic, Sintra, FoamCore and many others. From structural to visual aspects, we have the expertise to design and construct POP displays. We use a multi-disciplinary team with creative experts from complementary disciplines including designers, marketing experts, architects and professional builders. We are the industry leaders and are honored for the effectiveness and performance our POP displays. Whatever your business category or size, you can bank on us to develop a POP displays solution that will effectively engage your customers and send your revenue skyrocketing.
Whether you are looking for simple non-digital POP displays or complex multimedia, eye-catching ones which exploit the spontaneous behavior of your customers, our inspiring ideas, advice, and creativity enable us to develop a POP display solution that stands out even in a crowded point of sale featuring multiple brands competing for the customer’s attention.
VSL Print is one of the Best NYC Point of Purchase Companies
Varick Street Litho is at the cutting edge of specialty printing and design services. Serving both the local New York area and with the ability to serve local, national and global markets. Varick Street Litho houses an entire graphic design department, providing clients with unique, new material. We keep our clients engaged throughout each step of our creation process in order to ensure the project meets brand guidelines, captures their vision, and appeals to customers. Varick Street Litho has a creative graphic design team and we can bring your vision to life. We serve both the local New York area and with the ability to serve local, national and global markets. We specialize in Specialty Services, Boutique Boxes, Custom Packaging Boxes, Custom Paper Bags, Frames, Gift Boxes, Retail Displays, Point Of Purchase Displays, Retail Display Signage, Retail Packaging, Window Displays, and much more.
Common FAQ
What is product display? Visual merchandising is the practice of displaying products to help customers find what they want and encourage larger purchases. Far more than simply setting up shelves, visual merchandising helps you find the optimal store layout, and determine exactly where to place products.
Why is point of purchase important? Recent studies indicate that most shoppers are making their purchasing decisions in-store. Hence, it is important for consumer brands to make use of point-of-purchase (POP) displays and signage to cut through competition and improve sales.
What is POP and POS? POS. Today, Point of Sale (POS) mostly refers to the hardware and software used to process an electronic sales transaction and update stock inventories. POP refers to any promotion that occurs within the store, and it could refer to promotion that occurs via texting and mobile phone use while consumers are in the store.
What is point of purchase in advertising? Point-of-purchase or point-of-sale displays, often referred as POP and POS displays, are put in retail stores to attract consumer interest and promote sales of a product. These displays are usually created and prepared by the product manufacturer for distribution to wholesalers or retailers who sell the merchandise.
What is a point of purchase display? A point-of-purchase or POP display is marketing material or advertising placed next to the merchandise it is promoting. These items are generally located in the checkout area or other location where the purchase decision is made.
Related Merchandise Display A one item display is the showing or advancement of a single garment or any single item. … An environmental setting is a display where the “background” is actually the “foreground” because the details that make up the realistic set are actually the merchandise being promoted in the display.
What are the 4 elements of visual merchandising? INFOGRAPHIC: 5 Key Elements of Visual Merchandising Color: The Soul. The color palette is the essence of the display. … Landscaping: The Ups and Downs. The elevation of products is referred to as landscaping. … Texture: The Touch and Feel. Contrast in texture can enhance a display. … Communication: The Storyteller. … Decor: The Finishing Touches.
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