STAGING PREVIEW — Client logos and names shown pending approval. Not for public distribution.

Case Studies

Commercial Printing Case Studies

Real clients. Exceptional results.

From Porsche to Belvedere, see how we deliver print and packaging that moves product — and elevates brands.

How We Work

What goes into a project like this.

Every project on this page started the same way most of ours do — a brand needed print or packaging that had to look exactly right, ship on a real deadline, and survive the trip from our press to a customer's hands. VSL Print is a family-owned commercial printer founded in 2009 (formerly Varick Street Litho) and based at 239 West 29th Street in Manhattan, where offset, digital, large-format, finishing, and bindery all run under one roof. Keeping production 100% in-house is what lets us hold a consistent look across thousands of units and turn rush work without handing files to an outside vendor at the worst possible moment. When a program calls for custom boxes, the structural engineering, printing, and finishing all run on that same floor.

The case studies below skew toward luxury packaging because that's where the most demanding choices live: a gift bag or influencer box has to read as premium in a photograph and feel premium in the hand. That comes down to specifics — heavyweight cover stocks and rigid greyboard for structure, soft-touch and matte lamination for the surface, and finishing like foil stamping, blind and registered embossing, spot UV, and die cutting to add the detail a customer notices. Color is held to PMS spot builds and flood coats so a brand's signature shade is the same on the first unit and the last, a discipline backed by our G7 calibration for predictable, repeatable color across every run. Many of the same fashion clients also come to us for lookbook printing, where that color discipline has to hold across an entire collection.

Production methods get matched to the job rather than the other way around. Long runs that need crisp solids and exact Pantone matches go on offset; shorter runs, variable data, and tight-turnaround proofs go digital; oversized retail and event graphics go through large format. Whatever the method, the file-prep expectations are the same: print-ready PDFs built to final size with 0.125" bleed, artwork and type kept inside a safe margin, images at 300 DPI, and color set in CMYK with any spot colors named so they trap and separate correctly. Structural packaging adds a keyline or dieline layer so we can confirm fold, glue, and assembly before anything hits the press — the step that quietly prevents most reprints.

Porsche — Premium Gift Bags
Fashion / Luxury · Retail

Porsche

Premium Gift Bags

Challenge

Porsche came to us to produce their new line of retail gift bags — very high-end, but at a price point that worked for the use case. It is a delicate balance to produce a beautiful, high-quality product at a cost that makes the project feasible, and we pride ourselves on tailoring our offering to meet it.

Solution

We produced several thousand bags on a quick timeline — offset printed with foil stamping, embossing, die cutting, and lamination — and distributed them to Porsche's regional locations around the country.

Techniques

Offset PrintingPackaging / BoxesFoil StampingEmbossingDie CuttingLamination

Several Thousand

Quantity

5 finishes

Techniques

National distribution

Scope

Several thousand bags produced on a quick timeline and distributed to regional Porsche locations nationwide — premium quality at a price point that made the program work.

Belvedere Vodka — Luxury Influencer Boxes
Fashion / Luxury · Spirits

Belvedere Vodka

Luxury Influencer Boxes

Challenge

Belvedere was looking to create an upscale packaging solution for an influencer mailing campaign.

Solution

We helped shape the packaging from the inception of the idea through design, manufacturing, and post-manufacturing fulfillment — a black-on-black rigid box with foil stamping, embossing, and hardcover-style construction.

Techniques

Offset PrintingPackaging / BoxesFoil StampingEmbossingCase / Hardcover construction

Influencer campaign

Quantity

Black-on-black foil

Techniques

Design to fulfillment

Scope

A concept-to-doorstep program: design, production, and fulfillment handled under one roof.

Touchland — Holiday Gift Boxes
Fashion / Luxury · Retail · DTC

Touchland

Holiday Gift Boxes

Challenge

Touchland came to us with a rush project: custom high-end gifting boxes for the holiday season that could showcase a complete set of their product line.

Solution

We produced several hundred boxes on a very tight timeline. It was a genuinely complex box — many cut-outs and several trays, engineered so multiple products could be showcased at the same time — finished with foil, embossing, UV coating, and lamination.

Techniques

Offset PrintingPackaging / BoxesFoil StampingEmbossingDie CuttingUV Coating

Several Hundred

Quantity

5 finishes

Techniques

Rush holiday

Scope

Several hundred multi-tray boxes delivered on a rush holiday timeline, with the full product line showcased in a single unboxing.

Meta (Ray-Ban) — Ray-Ban Meta Retail Shopping Bags
Fashion / Luxury · Entertainment · Retail

Meta (Ray-Ban)

Ray-Ban Meta Retail Shopping Bags

Challenge

Working with the brand's agency, VSL was brought in to produce high-end retail shopping bags for Ray-Ban Meta glasses.

Solution

We produced a very high-end collection of offset-printed, embossed bags on a quick turnaround, distributed throughout all of the pop-up store locations.

Techniques

Offset PrintingBagsEmbossingLamination

Thousands

Quantity

PMS + blind emboss

Techniques

Multi-location

Scope

A high-end bag collection delivered on a quick turnaround and distributed across every pop-up location.

Portfolio Spotlights

More work we're proud of.

A selection of standout projects spanning luxury packaging, corporate printing, and everything in between.

Bridgewater Associates — Cloth-bound hardcover commemorating the firm's 50th anniversary — gold foil-stamped cover with a custom slipcase.

Corporate / Finance

Bridgewater Associates

Cloth-bound hardcover commemorating the firm's 50th anniversary — gold foil-stamped cover with a custom slipcase.

HardcoverFoil StampingSlipcase
Gucci Beauté — Die-cut promotional display piece for retail product showcasing — precision-cut with premium lamination.

Fashion / Luxury

Gucci Beauté

Die-cut promotional display piece for retail product showcasing — precision-cut with premium lamination.

Die CuttingDisplayLamination
Pantalones Tequila — Leather-wrapped presentation box with embossed logo and custom foam bottle insert — tactile luxury at every touchpoint.

Spirits / Luxury

Pantalones Tequila

Leather-wrapped presentation box with embossed logo and custom foam bottle insert — tactile luxury at every touchpoint.

Leather WrapEmbossingCustom Foam
John Wick × Drift — Black gloss collector's box with custom foam inserts and a full-print interior lid — built for the franchise's most dedicated fans.

Entertainment

John Wick × Drift

Black gloss collector's box with custom foam inserts and a full-print interior lid — built for the franchise's most dedicated fans.

Gloss FinishCustom FoamPrinted Interior
CVS — Full-print corrugated mailer for the Epic Beauty Sale — branded on every surface, inside and out.

Retail / CPG

CVS

Full-print corrugated mailer for the Epic Beauty Sale — branded on every surface, inside and out.

CorrugatedFull PrintMailer
ALTOUR — Founding member presentation box complete with a custom luggage tag insert — a refined welcome for charter members.

Travel / Corporate

ALTOUR

Founding member presentation box complete with a custom luggage tag insert — a refined welcome for charter members.

Presentation BoxCustom InsertCorporate

Common Questions

Frequently Asked Questions

Need more help? Call us at 646-843-0800

Most of the work featured here is custom packaging and branded print — premium gift bags, rigid presentation and influencer boxes, retail shopping bags, hardcover commemorative books, corrugated mailers, and die-cut retail displays. The same shop also handles everyday commercial work like business cards, brochures, catalogs, postcards, booklets, and large-format event graphics. If a project needs offset, digital, or large-format printing plus finishing and bindery, it can be produced in-house.

Brand colors are built as PMS (Pantone) spot colors or carefully calibrated CMYK flood coats rather than left to default conversions, and we hold them to G7-calibrated grayscale and tonal standards for predictable, repeatable results. On long offset runs we pull press sheets against the approved target throughout the run so the last unit matches the first. For items with dyed components — like the custom string handles on a retail bag — we match the cord or ribbon to the same PMS value so the whole piece reads as one color story.

Premium packaging usually starts with heavyweight cover stock or rigid greyboard wrapped in a printed and laminated wrap. Surface treatment is where the perceived value comes from: soft-touch or matte lamination for a velvety feel, gloss for high contrast, foil stamping (including tonal black-on-black or dual metallic foils) for logos, blind or registered embossing for dimensional detail, and spot UV to make select elements catch the light. Inside, custom die-cut foam or paperboard trays hold the product in position so the package photographs and unboxes cleanly.

Turnaround depends on the build. Straightforward digital and offset jobs can move quickly once files are approved, and rush production is available for time-sensitive work. Structural packaging with foil, embossing, die cutting, custom inserts, and fulfillment needs more lead time because each finishing pass is a separate step. The best way to lock a timeline is to send the artwork, quantity, and in-hands date up front so we can sequence the run and flag anything that affects the schedule before it starts.

Supply print-ready PDFs built to final trim size with 0.125" bleed on all sides, keep live text and logos inside a safe margin, place raster images at 300 DPI, and set color in CMYK with any spot colors named exactly. For boxes, bags, and folded pieces, include a keyline or dieline layer on top of the artwork so we can confirm fold, glue, and assembly geometry. If you only have native design files or a rough concept, our team can build the dieline and prepress the artwork for you before anything goes to press.

Both. Several of the projects shown were managed end-to-end — design and structural engineering, manufacturing, finishing, and kitting or fulfillment — so a brand could hand off a concept and receive finished, ready-to-ship pieces. You can also come in at any stage: bring approved print-ready files for production only, or start from a brief and let us handle prepress, prototyping, and the build.

Ready to create something exceptional?

Tell us about your project and we'll put together a quote — usually within the same business day.