Custom Packaging
Custom Packaging NYC
Package your brand. Beautifully.
Custom boxes, bags, and labels printed in NYC. Premium finishes and luxury options for brands that demand the best.
Explore our full packaging portfolio at VSL Packaging →
Packaging Products
Custom packaging solutions for every product and brand. We print and finish folding cartons, rigid setup boxes, mailers, bags, labels, and retail displays in-house, so structure, color, and finish are controlled under one roof from dieline to delivery.
Custom Boxes
Folding cartons, mailer boxes, and product boxes printed on 14pt–24pt paperboard or E-flute corrugated, built to a custom dieline for a precise fit.
Shopping Bags
Retail and event shopping bags with reinforced bottoms and your choice of rope, ribbon, or die-cut handles, printed to match your brand.
Product Labels
Pressure-sensitive labels for bottles, jars, and cartons on paper, BOPP, or clear film stock, supplied on rolls or sheets and finished waterproof.
Luxury Packaging
Rigid setup boxes on a 1.5mm–2mm board core, wrapped in specialty paper with magnetic closures, satin linings, and custom foam or paper inserts.
Box Styles We Produce
From folding cartons and corrugated mailers to rigid setup boxes and luxury gift packaging — built to a custom dieline for a precise fit. A few of the styles we run for brands, in-house.
Folding Carton
Nathan’s Famous promotional carton
Mailer Box
Chewy e-commerce mailer
Rigid Setup Box
Alti presentation box
Corrugated Shipper
T-Mobile launch shipper
Product Box
Touchland retail kit
Luxury Gift Box
Giorgio Armani beauty box
Premium Finishes
Elevate your packaging with specialty finishes that create a memorable unboxing experience for your customers. Pair soft-touch lamination with metallic foil, add a blind emboss for a tactile logo, or use spot UV to make a single element catch the light against a matte field. We can mock up two or three finish directions on sample stock before you commit.
Materials, Printing & Process
The right packaging starts with the right substrate. Lightweight folding cartons travel and store flat to keep cost and freight down, while rigid setup boxes are built on a solid greyboard core for the weight and rigidity a luxury product deserves. We help you choose between offset and digital printing based on quantity, color complexity, and turnaround, then bring the finishing, die-cutting, and assembly together in-house. Brands starting without a dieline can lean on our packaging design team to develop the structure, artwork, and print-ready files before anything is cut.
Stocks & Substrates
Folding cartons in 14pt to 24pt SBS and coated paperboard, rigid boxes on a 1.5mm to 2mm board core, and E-flute or B-flute corrugated for mailers and shippers. Labels print on paper, BOPP, or clear film. We match stock to your product weight, drop-test needs, and shelf presence.
Offset vs. Digital
Offset is the workhorse for larger runs and exact Pantone spot colors, giving consistent ink density across thousands of cartons. Digital is ideal for shorter runs, versioned SKUs, and fast samples with no plate cost. As a G7-calibrated shop, we hold neutral gray balance so color stays predictable run to run.
Dieline to Delivery
We build a custom structural dieline for your dimensions, proof color and finish, then die-cut, fold, glue, and assemble. A plain white mockup confirms fit before the printed run, and because offset, large format, finishing, and bindery all live in one facility, we can move quickly when a launch date is fixed.
Packaging for Every Launch
Packaging is often the first physical contact a customer has with your brand. We produce work for beauty and personal care, spirits and beverage, fashion and accessories, consumer electronics, food and confectionery, and retail and event programs. We have printed packaging and presentation work for clients including Porsche, Belvedere Vodka, Touchland, Gucci, and Meta's Ray-Ban line.
- Retail product boxes and folding cartons sized to your SKU lineup
- E-commerce mailer boxes engineered for safe shipping and a branded open
- Spirits and beverage labels with foil and embossed accents
- Beauty and cosmetics cartons with soft-touch and spot UV finishes
- Luxury gift and influencer kits in rigid magnetic boxes
- Event, pop-up, and seasonal packaging produced on rush timelines
Why Choose VSL Print
Custom packaging expertise for NYC's finest brands.
Custom Solutions
Any size, shape, or style for your brand.
Premium Finishes
Foil, emboss, and specialty coatings.
Color Matching
Pantone precision for brand consistency.
Luxury Options
Rigid boxes, satin linings, and more.
Labels, Tags & Accessories
Complete your packaging with custom labels, hang tags, tissue paper, and other branded accessories that reinforce your brand at every touchpoint. Labels and hang tags that call for a metallic accent are produced with our in-house foil stamping services, so foil color and placement stay consistent across every SKU.
- Product labels in any shape or size
- Hang tags with custom die-cuts
- Printed tissue paper
- Stickers and seals
- Ribbon and belly bands
- Custom printed tape
We produce custom boxes, gift packaging, mailer boxes, product labels, hang tags, tissue paper, and retail displays.
We confirm the production schedule with your quote. Rush service is available on select products when a launch date is fixed.
Minimums vary by product. Custom boxes typically 100+ units, labels 250+, hang tags 100+. Contact us for specific quantities.
Yes, we offer Pantone matching for precise brand color consistency across all packaging products.
Yes, we can design custom box structures and provide die-line templates for your products.
Yes, we produce physical samples for approval before full production runs on custom packaging. For rigid and folding boxes we can supply a plain white dieline mockup to confirm structure and fit, plus a printed proof to confirm color, finish, and artwork placement before we commit the full run.
Folding cartons are typically printed on SBS or coated paperboard from 14pt to 24pt, depending on the strength and shelf presence you need. Rigid boxes use a chipboard or greyboard core (usually 1.5mm to 2mm) wrapped in a printed or specialty paper. Mailer boxes and shippers use E-flute or B-flute corrugated for protection in transit. We will recommend a stock based on product weight, drop-test needs, and budget.
Folding cartons ship and store flat, then fold and glue into shape, which keeps cost and freight low for retail and product boxes. Rigid (setup) boxes are built on a solid board core that does not collapse, giving the heavier, premium feel used for luxury, electronics, and gift presentation. Rigid boxes carry a higher unit cost and longer lead time but deliver a stronger unboxing impression.
Supply print-ready PDF or vector artwork built to our dieline, with all fonts outlined and images at 300 DPI at final size. Build in CMYK and call out any spot or Pantone colors separately. Include at least 0.125 inch of bleed, keep critical text and logos clear of fold and glue zones, and place foil, spot UV, and emboss areas on their own labeled layers so we can build the tooling correctly.
Yes. If you do not have a dieline, our team builds a custom structural template for your product dimensions and sends it as a layered file for your designer to drop artwork into. We can also reverse-engineer an existing sample you send us so a new run matches the original fit and closure.
Soft-touch lamination paired with spot UV or foil stamping is the most popular combination for a premium feel, because the matte velvet surface makes glossy and metallic accents pop. Blind embossing or debossing adds a tactile logo without ink, and a magnetic-closure rigid box with satin lining or custom foam completes the presentation. We are happy to mock up two or three finish directions on sample stock.
Most of our paperboard, corrugated, and folding-carton stocks are recyclable and can be specified with water-based or recyclable-friendly coatings. For direct food contact we use food-grade liners or recommend an inner barrier, since printed outer cartons are generally intended for secondary packaging rather than direct contact. Tell us the application and we will spec compliant materials.
Production is handled in-house, including offset, digital, large-format, finishing, and bindery. Keeping the work under one roof lets us control color, hold quality across reruns, and offer rush turnaround when a launch or event date is fixed.
Ready to elevate your packaging?
Get a quote for custom boxes, bags, and packaging solutions.