New York brochure design services
Brochures provide an excellent way to communicate your company’s unique identity to current and potential clients through the use of striking images and appropriate text.
A brochure is a strong online promotional tool and has tremendous worth in impressing your audience so it’s worthwhile investing in a professional graphic design company to get that great looking design. Brochure design is a form of art, which must be done intelligently to achieve targeted results.
A brochure is not just a piece of paper, but a very essential document that describes your company’s profile and accomplishments.
We offer exceptional creative brochure design
Creating brochure designs sounds simple, right? There are many things that should be considered before jumping into creative mode. Ultimately you want to end up with a brochure that’s not only attractive, but effective as well.
One important detail that needs to be addressed before you begin the actual brochure designs is organization!
Organization is key to making your investment of time produce an exceptional piece. Keeping the information you gather in an organized fashion will make your brochure designs come together smoothly.
You first need to have the necessary information, photos, artwork, and printing parameters, all of which your client can supply. Having a sit-down consultation with your client will begin this process. You need your client to first answer two important questions before starting your brochure designs. What is the main purpose of the brochure? And, who is your target audience?
Professional brochure design services that demand attention!
Brochure designs are created generally for two reasons:
1. Grab the attention of new customers! It holds similarities to an advertisement in that it entices, causing them to want to learn more about your products or services. It typically uses bold headlines, distinct visuals, and a call to action on the readers part, and can include a coupon or incentive to visit your business.
2. Follow through with customers who are already familiar with you or your business. These brochure designs are used primarily to give detailed information. Perhaps your customers have questions or want more information. This brochure will give them the answers.
Common questions about custom brochure design
- What are the printing parameters?
- What size brochure will it be when folded? When open?
- Will it be printed with a bleed?
- Does it require special folds or die-cuts?
- Is it full color, spot color or black and white?
- What type of paper and finish will it have?
- How many completed brochures will be required?
Some of these questions can be answered and fine-tuned by determining the project’s budget.
Once you have all of the preliminaries down then you can begin your design.
Important considerations to keep in mind when you design a brochure
When it comes to the brochure designs themselves, a few key tips will help them be effective and look great too. Create your front page to grab the reader’s attention! Remember, your client needs potential customers to pick up the brochure! How will they see the valuable information being offered if they don’t read it? A large, single image works much better than many small ones. Too much clutter looks unprofessional and can be confusing to the eye.
Follow through the brochure with a constant theme. Tie each page together, and create continuity. Keep the number of fonts used to no more than two. Copy should be short and sweet. Help your client avoid the temptation to load the brochure with large amounts of copy. Too much information can dilute the main point being made in the brochure.
The text should be kept in easy to read blocks to increase reader clarity. When going over the copy with your client, make sure to keep the audience in mind. Unless the brochure designs are being aimed at a specific highly educated group, such as doctors, lawyers and the like, large words and long acronyms may come across as pretentious and drive customers away.
Marketing brochure design insights to help your target market take action
Don’t forget to include the business name! Provide at least two forms of contact information, the logo and a tag line.
Well planned brochure designs can help to increase your client’s visibility and customer base regardless of their business size. These tips will guide you to create that highly effective brochure your clients need and will love.
VSL Print is the Best NYC Brochure design company
Varick Street Litho offers an entire graphics department, providing customers with distinct, new material. We keep our customers in the loop during each decision of our production procedure to make sure the project fulfills the concept standards, captures their ideas, and appeals to the final user.
VSL Print has an innovative graphics group and we are capable of bringing a vision to completion. We serve both the regional New York City area and have the ability to work with regional, nationwide and worldwide marketplaces. Consider Varick Street Litho for the future custom printing project. Also, VSL Print’s additional services consist of Direct Mail Services and Specialty Design Services.
Varick Street Litho is at the leading edge of personalized services that accompany the printing process. Serving both the local New York City location and having the ability to serve regional, nationwide and global customers. VSL Print houses an entire graphics team of experts, offering customers with distinct, new finished projects.
We specialize in designing business cards, brand design, logo design, print design, brochure design, catalogue design services, NYC poster design, billboard design, signage design, pamphlet design, banner design, flyer design, taxi top adverising design, bus wrap design, building wrap design, vinyl graphics design and much more.
We keep our clients engaged throughout each step of our development procedure so as to ensure the job fulfills brand name guidelines, captures their ideals, and appeals to clients. VSL Print has a creative graphic design group of experts and Varick Street Litho can