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What is Large Format Printing for Posters?



Posters are one of the oldest and popular forms of communication.

Be it for introducing a product, promoting a movie, to decorate a wall, or for some important announcement, everyone uses posters.

To make it more prominent, we use large poster.

That is precisely when large format poster printing comes into picture.

Any poster that is beyond 100” wide requires something bigger than regular size printing machines.

The process of printing these huge posters relies on using wide format printers in NYC .

Instead of individual paper sheets, paper rolls are used for printing in these wide printers.


Benefits of Printing with Large Format Printer

Some of the benefits of using this giant printers for posters are:

High quality 

The output from Large format printer is superior compared to regular prints.

Of course, this depends on the NYC printing services that you are getting from.

A printing company new york city with up to date technology and method will guarantee a print that is better than usual.


CMYK (Cyan, Magenta, Yellow, Black) inks are used by the printers to make the posters for the rich final output.

Perfect for outdoors

UV pigments or UV inks are used in the printers to prevent dust or environmental conditions from fading or spoiling the poster easily.


Glossy or Extra glossy finish can be obtained through such printing machine.


Ways to Use Large Prints

Whether it is for personal use or business use large posters have several applications:


Events and Promotions

Be it a college event, tradeshow, or a business conference, large posters can draw attention to what you want to say.

Wall Decor

Create designer walls using large posters.

POP Displays

Large posters can make your customers want to know more about your product offer or service plan while serving as Point of Purchase displays at strategic points.

Photo Prints

Show off your company’s achievements or the stunning photograph you took while traveling with vibrant picture posters.


The 4 Prominent Benefits of Using Large Format Poster Prints

1. Get noticed

Bigger the poster, better the visibility. If there are a series of posters in a place, your brand will not be overshadowed by them.

Even from a distance, your poster will attract attention when complemented with an amazing creative idea.

With the stunning graphics of large posters, businesses in retail can benefit a lot.

Your message is eye-catching and clear enough with better readability through your poster. That is good enough to attract some inquiries about your products.

2. Say more

Posters are widely used in advertising and marketing campaigns. However small format prints give you limited space to communicate product details.

Even with minimum text content, the regular size ads may not be as appealing as the large posters.

A large poster gives you the flexibility to add more information without looking cluttered.

Utilize the huge poster space with text and pictures the way you like it.

3. Save money

Instead of distributing and putting up small posters or pamphlets everywhere, put up few of these large posters at strategic places to get better response.

You say more and save more.

Instead of spending on places where you do not even get noticed, posters are a cost-effective way to use printmedia that garnishes attention.

4. Attract action

Irrespective of what business you are in, people always use posters to entice people to buy something, sign up for an event, or attending your service.

In summary, large format posters are very effective in attracting your potential clients to perform your desired action with a suitable call-to-action message.

VSLPrint NYC Printing Company today for a
quote or ask us anything regarding your requirements.