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New York City Billboard Design COmpany

The Best Billboard Design in New York

What should a finished billboard design look like? The perfect billboard design should have the right blend of natural colors, large and relevant images, legible text and emotionally compelling fonts, and lastly, an attractive appearance.

Work with our creative billboard design Expert Team

Graphic design services are not limited to conventional logo design or e-book cover design. They are services that also find application in the design of magnificent billboards and advert banners. The idea of billboard design has a lot to with large format graphic designs. These graphics are designed in a way that catches the eye of a viewer within seconds and creates an impression that is both lasting and pleasant. Billboard designs are mostly displayed on highways to attract travelers and pass on vital information of about company’s product/services or an event. As a result, billboards graphics are large and attractive while the accompanying texts are bold and as clear as possible.

How do we do billboard advertising design in NY?

As simple and as beautiful as some billboard designs may seem to appear, the process of creating them need some crucial steps, It doesn’t matter what the brief and requirements of each design are, the processes enumerated below cannot be overlooked.

Good billboard design ideas that result in effective billboard design

Mind mapping
Here, most graphics designers just allow their imaginations go wild. It may not seem like much but this is where the entire process starts from. The creative bits here are drawn from research on what the billboard is meant for and the information it is to pass across to the recipient. Depending on the complexity of the design, sketches are made and an idea for the design is created.

Concept/Idea Development
Idea development becomes easy once mind mapping is successful. Developing the concept for a billboard design may involve.

Photo and Text Adoption

Photo alignment, the idea of photos to choose from and matching text that conveys the right information are formulated here. As soon as this is done, selecting a suitable concept becomes relatively easy, though most experienced graphic designers do not dwell much on this process.

Photo Choice

Choice of pictures for the billboard depends on the adopted concept. Graphic designers know are aware of the importance of selecting a suitable picture for a billboard advert campaign. A picture is sometimes worth more than a thousand words.

Color Choice
This is equally important. Graphic design is all about knowing how to bring the right colors into the right frame where they combine perfectly with pictures and texts. A wrong color choice can set the design off balance and the goal of the billboard design is defeated.

Text Font and Legibility
Large format printing like billboards should contain short and large texts. Fonts chosen are not too artistic to not irritate viewers when they make the first glance at the board.

Effictive billboard advertising design for Maximizing conversions

The traditional uses of billboards are:

  • To reach a specific audience (mostly travelers on the highway).
  • To reach and advertise to a larger audience: Billboards are seen by thousands of travelers and passersbys.
  • To create a lasting and pleasant impression about a particular product or company.


VSL Print is one of the Best NYC Companies that can help you design a billboard


The graphic design associated with your organization needs influence your target audience. It needs to target a client avatar that represents the values, beliefs, and ideals of your target market. Keep in mind, it is this image/brand people will associate with your business or organization. This exact branding should also apply to your business cards, letterhead, and other marketing materials. Stay consistent and you can rely on our NY graphic design experts and your designs will impress your audience. VSL provides a wide range of design capabilities. Our services include: Graphic Design Services, Banner Design, Billboard Design, Brand Design, Brochure Design, Building Wrap Design, Bus Wrap Design, Catalogue Design, Design Business Cards, Flyer Design, Logo Design, Pamphlet Design, Poster Design, Print Design, Signage Design, Taxi Top Design, Vinyl Graphics Design and everything in between. Think of us for your one-off location or your national design roll out.


 Varick Street Litho is at the cutting edge of graphic design. Serving both the local New York area and with the ability to serve local, national and global markets. Varick Street Litho houses an entire graphic design department, providing clients with unique, new material. We keep our clients engaged throughout each step of our creation process in order to ensure the project meets brand guidelines, captures their vision, and appeals to customers. Varick Street Litho has a creative graphic design team and we can bring your vision to life. We serve both the local New York area and with the ability to serve local, national and global markets. In addition to this, our other services include binding services, direct mail services, finishing services, printing services, installation services, and specialty services.

Contact VSLPrint (Varick Street Litho) on our Services 

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