DIGITAL PRINTING NY

Printing and Production

Digital Printing Services:

VSL employs the latest direct to press technologies to provide clients with a full range of printing services in NYC, including the highest quality color and substrates on the market. 

We offer a full range of digital print services for such products, postcards, business cards, catalogs, brochures, look books, stickers, flyers, large format posters, Vinyl lettering, banners, and more.

Our printing process affords efficiency and flexibility, allowing us to provide quality products to our clients quickly. Digital is the most modern and versatile of the printing processes allowing for cost effective short run products with the quickest turn around times.

Digital printing is generally a more cost effective option than offset printing in smaller runs. Unlike offset printing, where metal plates are used, Digital printing allows for the use of digitally generated graphic files to be transmitted all the way through to press. This process ensures speedier runs and real time proofing. Digital printing generally runs off toner rather then ink allowing for shorter drying times, quicker trimming, or post printing processes such as binding and finishing techniques. 

If you are not an expert at printing yet, don’t worry! Our team of in-house designers and production experts will work with you to assist from the inception of design, through production and delivery. 

Contact us for more information.

Specialty Printing Services 

Along with traditional digital Printing services, VSL has grown into several other specialty manufacturing processes including, but not limited:

Specialty Box Manufacturing, Set Design and Production, Various Vinyl and Unique Substrate Printing, Lenticular and Plastic Printing, Specialty Acrylic and Plexi Manufacturing, Specialty Wood Displays, Specialty Inks, Retail Displays, Storefront Signage, Laser cutting and Etching, Light box and Duratrans production, Custom framing and much more. 

 For more information or samples of our work please contact us 

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More Information

The benefits of digital printing over offset printing

Digital printing is a technique for printing to a spectrum of different media types using digital images. Digital printing tends to have a higher cost associated with each page than most conventional offset printing, however this cost is typically avoided because it does not require the technical actions and processes needed to make printing plates. The biggest distinction between digital printing and traditional methods such as gravure, lithography, flexography or letterpress is that it is not necessary to replace printing plates in the digital printing process, whereas in offset printing the plates are repeatedly being changed. This digital process results in quicker turnaround time and much lower costs, however there is usually a loss of some of the fine-image information. Common methods for digital print include ink jet and laser printers which place pigments or toners onto a variety of surfaces which including standard paper, photo paper, canvases, metal, glass and other surfaces. In this particular printing process, the toner or ink does not permeate into the substrate, like traditional ink will, instead it forms a thin surface layer that may require a heat process (referred to as a toner) or a UV curing process to make the ink/toner adhere to the material.

How is digital printing currently being used for fine art?


Digital printing technology has actually grown significantly over the previous few years with substantial advancements in quality and sheet sizes. Fine art digital printing is sourced from an image file directly to the digital printer. For many years, the IRIS printer was the basic setup for printing fine art digitally, and even thought it is still in use today it has been replaced by various large-format printers. Manufacturers such as Epson and HP now use archival inks (that are pigment based and also solvent-based inks), fade-resistant compounds, and archival substrates which are designed for digitally printing fine-art.

What is the future of the digital printing business?

Artists who make original work reproductions will find that inkjet printing tends to be more expensive when considering a per-print cost over the traditional, four-color lithography. However, with digital printing the artist forgoes the costly printing-plate setup process and the overhead costs associated with offset print shops. Digital print recreations can be created and sold on-demand which does not leave the artist in a situation in which there is surplus to try to sell. Inkjet printing also has the added benefit of permitting artists to control of the production of their art, which includes color corrections and the sort of substrates being utilized in the printing process. In some cases, digital printing technology has made it possible for certain artists to own and operate their own digital printers.

Why use print using digital technology?

Digital inkjet printing also permits for the creation of digital art of all types as finished pieces or as an enhancement of a larger piece of art. Speculative artists typically add textures or other media to the surface areas of final prints to use it as part of a mixed-media work. Digital images are exposed onto real, light delicate photographic paper with lasers and processed using photographic developers and fixers. These prints hold true photographs and have continuous tones in the image detail. The archival quality of the print is as high as the manufacturer’s ranking for any offered photo paper utilized. In large format printing, one of the leading features is that because no lens is used in the process there is never vignetting nor detail distortion in the image corners. The biggest difference in digital printing and conventional printing methods like letterpress, lithography, flexography, and gravure is that there are no printing plates needing replacement.