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Influencer marketing is an effective marketing strategy for building a brand on various online platforms and raising awareness among your target audience. Statistics have shown that influencer marketing has been growing at a faster rate than digital advertisements.

The marketing concept focuses on leveraging on the followers of industry leaders’ to promote the growth of a business. Unlike most marketing strategies, there is an existing audience in influencer marketing. Businesses are only required to establish partnerships with influencers, where both parties have mutual benefits.

Another reason why influencer marketing is an effective marketing option is that it makes it easy for businesses to reach their target audience. The use of custom printed packaging can help to improve the effectiveness of influencer marketing. If consumers only cared about the benefits they got by using products, manufacturers would not need to worry about spending money on creating unique and attractive designs.

Other than the benefits of using a product, there are many other factors that consumers consider when making purchasing decisions. For example, some people may buy certain products based on the color schemes on packaging boxes and the ease of remembering. Therefore, every organization should focus on improving brand perception. Custom packaging can help you to achieve that objective, as explained below:


Product Promotion

Custom boxes make your brand more attractive to target customers as they are beautiful. Some manufacturers use boxes with no images or other details. If you invest in designing boxes with your business logo, name, and contact information, there will be improved product images in the long run.

Including the logo and business names on boxes makes products stand out from others in the market. Customizing the boxes will have a positive impact on your brand promotion efforts. A customer can easily recognize your products when they see your business name and logo on custom boxes.

Different colors have different effects on human psychology. For example, black has been proven as a sign of dependability, orange is a reminder of fun, purple is an indication of royalty, and green is a sign of hope.

Designers can use a wide range of colors on business logos on custom boxes. Therefore, you can use color schemes depending on the specific areas of human psychology that you would want to tap into. The color schemes used on business logos can also help to extend the messages they have and can result in increased awareness.

One of the ways of standing out in an industry is adopting custom packaging for your business products. Poor packaging will result in a less than optimal initial user experience/impression. Take time to develop a custom packaging solution that will improve your customers’ experience.


It can Initiate a Branding Awareness Conversation

Usually, custom packaging involves the use of color schemes, logos, and short product descriptions. Some brands have gone the extra mile to include content that can make their target audience laugh and sharing surprising facts on various online platforms.

When you start a conversation with the content on custom packaging, consumers will think about your products for a long period. You need excellent copywriting skills to generate valuable content that you will place on custom packaging.


Allows the use of Additional Information

When you use custom packaging boxes for your products, you can include business details such as phone numbers, your website link, and email addresses. The information is valuable because consumers can use it when placing more orders in the future.

Providing contact information on packaging can help to build trust among the consumers. Additionally, you can include details of the products inside the custom boxes to enable buyers to make informed decisions. Nowadays, most consumers check the specifications of a product, manufacturing, and expiry dates of a product before they make a purchasing decision.


Improved Brand Value

Branding creates a perception of a brand for customers. The packaging solution used has a direct impact on user experience. Your decision on custom packaging is crucial and making a long move could have a negative effect on the customer experience.

Every business should take advantage of active internet users. The higher the brand value, the higher the level of emotional connection between customers and a brand. Therefore, take the time to design the ideal custom packaging solution for your products.

Contact VSL Print to discover how we can help with your influencer marketing.